Welcome to Jennifer Heck's Self Branding Project. This project is to analyze the brand that is Jennifer Heck. In this day in age, every person has to be their own brand. One has to position themselves in a way that makes them unique and distinguishable. In order for one to find out what their brand is exactly they need to take on an internal and external analysis. I sent out an email asking some of my closest family members, best friends and confidants asking them a variety of questions about myself. They included queries about my strengths, weaknesses, unique attributes, and passions. Before reading their responses I decided to ask myself these very questions, as a self-analysis. The posts to come will include my internal analysis, an external analysis from family and friends, a determination if there is congruence between the two types of analysis, and finally my unique "feature-benefit." Keep posted to hear about what is the Jennifer Heck Brand. Best,
Jennifer
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